• We never send a release that does not have a planned follow-up to targeted editors.

• We follow-up extensively with phone calls, email or other communication to the targeted editors.
• We continually develop relationships with key publishers, editors and writers.
• We maintain editor and editorial databases for each of our clients who use public relations.

• We merchandise the digital or manual distribution of our releases to client's employees, stockholders and their clients.

• We try not to take advantage of editor relationships for news that is not noteworthy.
• We always try to give editors an angle that is interesting but may not be obvious in the releases.

• We merchandise any significant public relations success.

Public Relations done correctly is very time consuming. A good program, well developed and maintained can take 50 or more hours a month and must be maintained for several months. Sometimes the effects of the most aggressive campaign will not be completely visible for months.