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aro is a marketing services and consulting boutique offering research, marketing plannning, branding and public relations. We specialize in providing these services for small businesses. Some of the industries that aro has developed significant experience in emerging technology, retail, sports, entertainment, real estate, financial services and human capital companies. For a complete list of career clients by category click here.

Our philosophy is to provide our clients with direct access to the principals of our firm and not bog down strategies and implementations with a great deal of junior personnel. This philosphy requires that we be selective with the choice of our customers and attentive to the time they require for the management of a project.This philosophy also demands the smartest most efficient use of the new marketing technologies. aro is a seasoned user of video streaming, digital public relations distribution, multi-media, direct email marketing and the latest in event planning software and web techniques.

Whether you need a quick response to a market change or a complete marketing program, aro takes a responsive, results-oriented approach to each client, regardless of budget. As seasoned professionals, we can provide the strategy and implementation you need to solve your marketing problems and accomplish your company ’s goals.
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“Americas Favorite Organizer” Barbara Hemphill Selects Charlotte’s aro
To Lead Major Marketing Effort

April 12, 2008 - Charlotte, NC. Earlier this year Barbara Hemphill, dubbed “America’s Favorite Organizer,” selected a Charlotte marketing firm to assist her in developing and implementing marketing initiatives to take advantage of the rapidly expanding “organization” market.

In March, the campaign officially kicked off with the first of a series of webinars presented by Hemphill. The event entitled “There is No Tax Deduction for Poorly Organized Records-- But There is a Solution” targeted entrepreneurs and managers. The webinar drew an enthusiastic group of long-time fans and newcomers, with Hemphill offering state-of-the-art business organization techniques. Participants from all across the country -- and some from around the world -- also received an audio copy of excerpts from Kiplinger’s Taming the Paper Tiger and a complimentary Starbucks card.

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High Profile Audio Recording Engineer Expands Services Under New Brand, Chooses aro to Implement Branding and Marketing Strategy

March 7, 2008 - Fort Mill, SC – Jake Hunter, one of the region’s most recognized and respected names in audio recording has announced his decision to combine three of his production entities under a single brand -- Hunter Productions – based in Fort Mill, SC.

Formerly a Motown recording artist and long-time studio engineer, Hunter has owned and operated three other studios in his career. Between 1983 and 2000, Hunter ran Sun Sound, which eventually grew into Novus Productions, and later opened White Room Studios in Charlotte, North Carolina. Hunter’s studios experienced tremendous growth, drawing an impressive clientele. Among them were Gospel greats including Grammy-nominee John P. Kee and the legendary Vanessa Bell Armstrong. Later, as a studio engineer at Charlotte’s Studio East, Hunter lent his expertise to the nation’s finest beach bands including The Embers and Chairman of the Board, as well as artists Loonis Mcglohon and John Cougar Mellencamp, to name a few. More...

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Local, National Media Turn Out for Premiere of Film Foundry’s
“ The Ultimate Gift” in Charlotte

On March 7, 2007, the Film Foundry brought a little Hollywood to Charlotte when it rolled out the red carpet for the premiere of its second feature film, “The Ultimate Gift.” The event took place at the Phillips Place Theatre following a VIP reception in the nearby Hampton Inn.

The movie made news for weeks prior to and following the premiere. The impressive movie cast was the first of many reasons for the media attention. The movie stars 2006 Academy Award nominee Abigail Breslin from “Little Miss Sunshine.” In addition, Breslin worked alongside some of the industry’s biggest names, including James Garner, Brian Dennehy, Bill Cobbs, and Lee Meriwether, together with rising stars Ali Hillis – originally from Charlotte – and Drew Fuller. More...

Nationally Recognized Elder Law Attorney Tim Takacs Returns to Charlotte for an
Informational Breakfast Event presented by Charlotte’s aro

March 12, 2008 -- Charlotte, NC.  Back by popular demand. Tim Takacs, recognized as one of America’s foremost authorities on issues facing the elderly and their caregivers will be in Charlotte to host a second public breakfast event on Friday, May 9.

Last April, Takacs addressed an audience of area residents – of varying ages – together with healthcare professionals and attorneys with an interest in serving the elderly. “There is an urgency to educate the public about the emotional and financial challenges of caring for aging and disabled loved ones,” comments Takacs. “That’s why it’s imperative to make this type forum available again.”

This year, Takacs’ address is entitled, “Getting Older? A 10-Point Survival Plan for Boomers and Their Parents,” and is sponsored by the Alzheimer’s Association of Charlotte, among others.
Takacs says he is particularly interested in drawing Boomers to the session since this demographic, primarily, has been handed the reins of finding and financing the health and housing needs of their aging parents or other disabled loved ones. At the same time, Takacs points out that these 40-and 50-year olds are likely still parenting their own children – and saving for their own retirement. Boomers will face a shortage of time and resources unless they have a “Survival Plan” in place, warns Takacs. More...

Breakfast Consumer Event 8:00AM May 9, 2008

Exclusive attorney workshop "The Future of Elder Law" 1:30-5:00PM May 9, 2008

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Creating a Productive Environment Hires Charlotte's aro for
Marketing Plan and Strategy

September 20, 2007 - Charlotte, NC. Getting organized is big business in America’s 24/7 culture. Consider the household in which both parents work; one parent maintains a home office; then there are the children – each with their own set of interests and schedules. “Creating a Productive Environment,” a leading regional organizing firm, has decided to bring in some marketing expertise to help tell their story to those that can benefit from their services. Business owners Richard and Jan Martin have hired aro solutions of Charlotte to head up the first phase of a long-range marketing strategy, scheduled for launch in the next 30 days.

“Clearly, now is the time for us to broaden the base of our business by reaching more of our target clients,” comments founder Jan Martin. Martin, now a certified productivity trainer, started the company in Monroe, North Carolina in 2004. Conservative estimates reveal a disorganized employee or home manager can waste 150 hours a year simply trying to locate misplaced files and paperwork. Bank executive and Creating a Productive Environment client Marty Rasmussen will attest to this statement. Rasmussen hired Jan and her team after becoming a single father.
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Choir Made Famous by ‘American Idol’ Arrives in Charlotte

June 27, 2007 Charlotte, NC – The irresistible sea of small, beaming faces that sang alongside Josh Groban as part of the “Idol Gives Back” TV special to benefit needy children this season prepare a message for the world on Friday, as they gather within the walls of the recording studios of The Film Foundry in Charlotte’s South End.

According to Rick Eldridge, CEO of The Independent Producer’s Alliance, the Choir will be in Charlotte as part of the production of a theatrical documentary, “Running the Sahara.” Eldridge comments, “We count it a rare privilege to host these children and to be part of this amazing project that will, undoubtedly change perceptions of Africa the world over.” The film chronicles an unprecedented quest by a 3-man expedition team to do what no human has ever done before – to run across the Sahara Desert. Beyond the personal feat, the 111-day marathon event served to raise awareness and support for the charitable initiative, H20 Africa. More...