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aro is a marketing services and consulting boutique offering research, marketing plannning, branding and public relations. We specialize in providing these services for small businesses. Some of the industries that aro has developed significant experience in emerging technology, retail, sports, entertainment, real estate, financial services and human capital companies. For a complete list of career clients by category click here.

Our philosophy is to provide our clients with direct access to the principals of our firm and not bog down strategies and implementations with a great deal of junior personnel. This philosphy requires that we be selective with the choice of our customers and attentive to the time they require for the management of a project.This philosophy also demands the smartest most efficient use of the new marketing technologies. aro is a seasoned user of video streaming, digital public relations distribution, multi-media, direct email marketing and the latest in event planning software and web techniques.

Whether you need a quick response to a market change or a complete marketing program, aro takes a responsive, results-oriented approach to each client, regardless of budget. As seasoned professionals, we can provide the strategy and implementation you need to solve your marketing problems and accomplish your company ’s goals.

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Dr. Kevin Soden ‘Wows’ Prime Time
Event Audience

Keynotes and Workshops ‘on Target’ with Fifty and Over Attendees

event_08March 20, 2009 – Attendees to aro’s “Living in Prime Time” event on Friday, October 17 say they went home encouraged, equipped, and inspired to make the second half of life their best yet.

Those who turned out at the Renaissance Charlotte SouthPark Hotel that Friday – most age 50 and over – came to invest in living better and smarter in their prime time years. And they say it was one of the best investments they could have made. Dr. Kevin Soden, former Medical Correspondent for NBC’s Today Show – and a Charlotte resident, struck a powerful chord with audiences, particularly during the lunch hour with his keynote presentation, “Laughing Your Way to a Better You.”

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Noted Elder Law Attorneys Present Workshop to Address “The Changing Face of Elder Law”

Charlotte’s aro Welcomes Nationally Recognized Elder Law Attorney Tim Takacs to Charlotte for
 Second Year, to Co-present with NC Elder Law Attorney Nicole Vandiver

August 21, 2008 – Charlotte, NC.  The reference to “the graying of America” is one hitting closer and closer to home for our nation’s middle-aged. As this demographic takes on the task of managing the long-term care of aging parents, they are frequently turning to the legal community for help. The result is a boom in the field of Elder Law as attorneys respond to an influx of clients seeking assistance in navigating the complex maze of public benefits and solutions for their loved ones – while protecting their own financial futures.

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For details on this workshop click on the picture below or or to register click the button below.

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aro and Portalgarden cultivate new website for Hunter Production Group

June 20, 2008 -- Fort Mill, SC – This week, Charlotte’s aro announces the completion of a premiere website designed for recording engineer and owner of Hunter Production Group, Jake Hunter. In the spring, Hunter contracted with aro to publicize the expanded services offered by Hunter Production Group, which recently opened from its new location in Fort Mill, SC, near Ballantyne. At that time, aro was tasked with designing the new site, as well as implementing branding and a marketing strategy for the firm.

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Local, National Media Turn Out for Premiere of Film Foundry’s
“ The Ultimate Gift” in Charlotte

On March 7, 2007, the Film Foundry brought a little Hollywood to Charlotte when it rolled out the red carpet for the premiere of its second feature film, “The Ultimate Gift.” The event took place at the Phillips Place Theatre following a VIP reception in the nearby Hampton Inn.

The movie made news for weeks prior to and following the premiere. The impressive movie cast was the first of many reasons for the media attention. The movie stars 2006 Academy Award nominee Abigail Breslin from “Little Miss Sunshine.” In addition, Breslin worked alongside some of the industry’s biggest names, including James Garner, Brian Dennehy, Bill Cobbs, and Lee Meriwether, together with rising stars Ali Hillis – originally from Charlotte – and Drew Fuller. More...

 

North Carolina Public Radio Selects "The Food Fairy" To Cater For Prairie Home Companion Cast And Crew

An aro press release for friend/client Terri McClernon (the Food Fairy) has generated over 95,000 hits in the last 2 weeks. What is your company doing to maximize the potential of the digital and social media tools that are available to energize your marketing message? Contact us today to see how economical these solutions are and how Terri put them to work in just 24 hours.

Terri McClernon, The Food Fairy, announced today that her company has been selected by WUNC Public Radio to cater for the Prairie Home Companion cast and crew during their May 9, 2009 performance in Durham, North Carolina.

Durham, N.C. May 7, 2009 – Terri McClernon, The Food Fairy, announced today that her company has been selected by WUNC Public Radio to cater for the Prairie Home Companion cast and crew during their May 9, 2009 performance in Durham, North Carolina.

"The Food Fairy has always been a friend to WUNC," said George McCall of WUNC Public Radio, "so when Prairie Home Companion let us know of their very particular and varied dietary needs, we immediately thought of Terri."

The live broadcast on May 9, 2009 is performed at the Durham Performing Arts Center. Garrison Keillor will be joined by special guests Robin & Linda Williams and Their Fine Group, roots duo Polecat Creek, and old-time string band Big Medicine. Additional performers include The Royal Academy of Radio Actors; Tim Russell, Sue Scott, and Fred Newman, along with pianist Richard Dworsky.

The Food Fairy has been spreading her magic as a personal chef in N.C. for over twelve years and has cooked for some of the most well known names in the Triangle area. She has been nourishing and nurturing the community through food education, as well as her personal chef and party catering services. She has been featured in Southern Living Magazine and other periodicals, and is soon to release her new cook along DVD, "Cook Once - Eat For Weeks." "I can now bring my years of personal chef experience right into your home," Terri says. "This is the first in a series of DVDs where I will be like a fairy on your shoulder: chopping, cooking and packaging along with you, while you prepare delicious, nutritious meals for you and your family."

For more information about Food Fairy services, go to www.food-fairy.com

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Charlotte’s aro to Present -
Living in Prime Time

September 17, 2008 – Charlotte, NC. It’s been nearly a year in the planning; but it’s almost here. In October, the Charlotte area community will benefit from a singularly unique inspirational and educational event that will attract and impact the 50-plus audience as they seek the best possible quality of life in their “prime time” years. On October 17, Charlotte’s aro presents: Living in Prime Time.

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For details on this workshop click on the picture below or or to register click the button below.

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Choir Made Famous by ‘American Idol’ Arrives in Charlotte

June 27, 2007 Charlotte, NC – The irresistible sea of small, beaming faces that sang alongside Josh Groban as part of the “Idol Gives Back” TV special to benefit needy children this season prepare a message for the world on Friday, as they gather within the walls of the recording studios of The Film Foundry in Charlotte’s South End.

According to Rick Eldridge, CEO of The Independent Producer’s Alliance, the Choir will be in Charlotte as part of the production of a theatrical documentary, “Running the Sahara.” Eldridge comments, “We count it a rare privilege to host these children and to be part of this amazing project that will, undoubtedly change perceptions of Africa the world over.” The film chronicles an unprecedented quest by a 3-man expedition team to do what no human has ever done before – to run across the Sahara Desert. Beyond the personal feat, the 111-day marathon event served to raise awareness and support for the charitable initiative, H20 Africa.

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