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aro is a marketing services and consulting boutique offering research, marketing planning, branding and public relations. We specialize in providing these services for small businesses. Some of the industries that aro has developed significant experience in emerging technology, retail, sports, entertainment, real estate, financial services and human capital companies.

Our philosophy is to provide our clients with direct access to the principals of our firm and not bog down strategies and implementations with a great deal of junior personnel. This philosophy requires that we be selective with the choice of our customers and attentive to the time they require for the management of a project. This philosophy also demands the smartest most efficient use of the new marketing technologies. aro is a seasoned user of social media, video streaming, digital public relations distribution, direct email marketing and the latest in web development for small business.

Whether you need a quick response to a market change or a complete marketing program, aro takes a responsive, results-oriented approach to each client, regardless of budget. As seasoned professionals, we can provide the strategy and implementation you need to solve your marketing problems and accomplish your company ’s goals.

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Cool Solutions Group Scores Red Hot Public Relations Win With aro.

Cool Solutions Icon
Tim Cool When Tim Cool's young technology company inked a Facilities Management contract with Elevation Church, the second fastest growing congregation in America, he immediately recognized it as a great opportunity to get valuable market exposure. Since he wasn’t sure how to get the biggest bang for his buck, and because he knew he only had one chance to do it right, he sought the help of aro marketing.

After getting a good overview of where Cool Solutions Group was in regard to its goals and budget requirements, Chuck Robbins, aro President, didn’t have to think twice about what to recommend. The recent success aro had achieved for several other small business clients made Cool Solutions Group a perfect candidate for the same low cost, high visibility strategy that had a proven track record for gaining the maximum return on investment.

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Charlotte Author Rich London Contracts with aro for Marketing Support on His new book,
A Hand Book for Life


Rich London September 2, 2009, Charlotte, NC. Rich London is an accomplished business man and entrepreneur. He has developed a thriving real estate investment business, started several computer companies and has also worked in Law Enforcement. Rich has practiced and taught martial arts for over 24 years. He has his pilot’s license with a Commercial Instrument rating and as a Major in the US Air Force Auxiliary (Civil Air Patrol), he has flown extensively in the NC Search and Rescue programs.

Though interesting, these facts only partially represent his life. What makes Rich different is the fact that he has overcome many significant health issues along the way. Born with a heart condition he managed to have a fairly normal childhood. At age 19 he was in a serious motorcycle accident that put him in and out of hospitals for ten months. He has had a total of nine operations as a result of this accident. In 2003 he was diagnosed with prostate cancer and is now a five year cancer survivor. Two years after his cancer surgery he was diagnosed with Parkinson’s disease, but he has never let any of this interfere with his drive, ambition and relationships. Rich truly feels that everyone can direct their own happiness and success.

As London says, “Life is a test. It is a test of perseverance, a test of faith and a test of will. I’VE DECIDED TO PASS THE TEST.”

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Dr. Kevin Soden ‘Wows’ Prime Time
Event Audience

Keynotes and Workshops ‘on Target’ with Fifty and Over Attendees

event_08March 20, 2009 – Attendees to aro’s “Living in Prime Time” event on Friday, October 17 say they went home encouraged, equipped, and inspired to make the second half of life their best yet.

Those who turned out at the Renaissance Charlotte SouthPark Hotel that Friday – most age 50 and over – came to invest in living better and smarter in their prime time years. And they say it was one of the best investments they could have made. Dr. Kevin Soden, former Medical Correspondent for NBC’s Today Show – and a Charlotte resident, struck a powerful chord with audiences, particularly during the lunch hour with his keynote presentation, “Laughing Your Way to a Better You.”

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Local, National Media Turn Out for Premiere of Film Foundry’s
“ The Ultimate Gift” in Charlotte

On March 7, 2007, the Film Foundry brought a little Hollywood to Charlotte when it rolled out the red carpet for the premiere of its second feature film, “The Ultimate Gift.” The event took place at the Phillips Place Theatre following a VIP reception in the nearby Hampton Inn.

The movie made news for weeks prior to and following the premiere. The impressive movie cast was the first of many reasons for the media attention. The movie stars 2006 Academy Award nominee Abigail Breslin from “Little Miss Sunshine.” In addition, Breslin worked alongside some of the industry’s biggest names, including James Garner, Brian Dennehy, Bill Cobbs, and Lee Meriwether, together with rising stars Ali Hillis – originally from Charlotte – and Drew Fuller. More...

 

aro Cooks Up A Delectable
Website For The Food Fairy.

screen shotTerri McClernon, North Carolina’s favorite personal chef, has become widely known as The Food Fairy because of the magical things she has accomplished in the world of cooking. With a monicker like “The Food Fairy”, Terri realized that she needed a website that was every bit as impressive, nutritious and delicious as the fabulous meals she is known for creating. That’s why she contacted expert chefs of a different kind - aro.

One of aro’s specialties is producing its own style of healthy and nourishing websites that not only look appealing and build upon the client’s brand, but also connect with visitors in such a way that they want to stay and explore. Equally as important, especially for small businesses clients, the sites must be affordable. After all, what good is a great recipe if you can’t afford the ingredients to bring it to the table. For less than $3,500 aro was able to serve up a visually exciting, easy to maneuver WordPress website that has reinforced the memorability and loyalty factor of the The Food Fairy brand. See http://www.Food-Fairy.com. The site featured a store, blog and photo gallery and DVD member section that had not existed on her previous site. The branding was married to her new DVD graphics, and thanks to aro web master, Dan Simeone, was functional in about one month.

“WordPress is no longer just a blog template for web sites, but rather, a powerful small business solution when used correctly,” said Simeone. “It can offer some built-in search engine optimization tools and some excellent content management when built correctly,” he continued.

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North Carolina Public Radio Selects "The Food Fairy" To Cater For Prairie Home Companion Cast And Crew

An aro press release for friend/client Terri McClernon (the Food Fairy) has generated over 95,000 hits in the last 2 weeks. What is your company doing to maximize the potential of the digital and social media tools that are available to energize your marketing message? Contact us today to see how economical these solutions are and how Terri put them to work in just 24 hours.

Terri McClernon, The Food Fairy, announced today that her company has been selected by WUNC Public Radio to cater for the Prairie Home Companion cast and crew during their May 9, 2009 performance in Durham, North Carolina.

Durham, N.C. May 7, 2009 – Terri McClernon, The Food Fairy, announced today that her company has been selected by WUNC Public Radio to cater for the Prairie Home Companion cast and crew during their May 9, 2009 performance in Durham, North Carolina.

"The Food Fairy has always been a friend to WUNC," said George McCall of WUNC Public Radio, "so when Prairie Home Companion let us know of their very particular and varied dietary needs, we immediately thought of Terri."

The live broadcast on May 9, 2009 is performed at the Durham Performing Arts Center. Garrison Keillor will be joined by special guests Robin & Linda Williams and Their Fine Group, roots duo Polecat Creek, and old-time string band Big Medicine. Additional performers include The Royal Academy of Radio Actors; Tim Russell, Sue Scott, and Fred Newman, along with pianist Richard Dworsky.

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Charlotte’s aro to Present -
Living in Prime Time

September 17, 2008 – Charlotte, NC. It’s been nearly a year in the planning; but it’s almost here. In October, the Charlotte area community will benefit from a singularly unique inspirational and educational event that will attract and impact the 50-plus audience as they seek the best possible quality of life in their “prime time” years. On October 17, Charlotte’s aro presents: Living in Prime Time.

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For details on this workshop click on the picture below or or to register click the button below.